The global customer relationship management
market is expected to reach USD 81.9 billion by 2025, according to a
new report by Grand View Research, Inc. The ability of CRM suites to carry out
business with ease is driving the demand for the CRM solution across both big
and small companies.
Customer relationship management
solutions have managed to exhibit an impressive adoption and growth rate in the
last of couple of years despite over 20 years of market presence. This growth
trend is expected to continue in the coming years as well owing to numerous
benefits of CRM suites, including operational efficiency, reduced cost of
marketing, and the ability to complete sales cycle ‘on the go’. These solutions
have boosted the efficiency of the sales teams by reducing the sales cycle
time. Additionally, they have also assisted in increasing revenues while
simultaneously making the process of acquiring and retaining customers easier.
One of the most interesting
trends observed in the CRM marketplace is the spectacular rise of cloud
deployed solutions. While this technology has been in the industry for quite
some time, its widespread adoption by small and large businesses was
unforeseen. The rise in social CRM and mobility has also been driving the
growth of a new genre of customer services and relationship management.
Though the big data and analytics
technology has various industrial applications, it has found significant usage
in the CRM marketplace. With predictive analysis and customer intelligence
gaining traction in the industry, it can be said with certainty that CRM and
analytics integration is here to stay. Sales and marketing have been benefiting
from these technological advancements alongside customer services, IT, and
finance departments gaining equally from access to CRM databases.
The industry is expected to
continue its growth stride with dynamic trends, technological proliferation,
and innovations over the better part of next decade. As such, the mid-market
companies will play a role in changing the product functionalities and their
portfolios, which would shape the overall market in the coming years.
Browse full research report on Global
Customer Relationship Management Market: http://www.grandviewresearch.com/industry-analysis/customer-relationship-management-crm-market
Further key findings from
the report suggest:
- The industry is marked by the presence of big enterprises including Salesforce.com, Microsoft, SAP, Oracle, and Adobe.
- While business-to-business companies are at the forefront of customer relationship management suite adoption, business-to-consumer companies maintain an upper hand in terms of usage.
- CRM solutions are finding new business avenues including local governments, non-profit organizations, and education sector.
- Connected devices will play a vital role in the changing industry as the demand for mobile applications as the major deployment option is increasing.
- The professional services sector is expected to embrace the solutions available in the market to a great extent as the application scope of these solutions is in line with the services sector.
Read our blogs : http://www.grandviewresearch.com/blog/customer-relationship-management-crm-market-size
For the purpose of this report, Grand View Research has
segmented the customer relationship management market on the basis of deployment,
enterprise size, application, and region:
Deployment Outlook (Revenue, USD Million; 2014 - 2025)
- On-premise
- Cloud
Enterprise Size Outlook (Revenue, USD Million; 2014 -
2025)
- Large Enterprises
- Small and Medium Businesses
Application Outlook (Revenue, USD Million; 2014 - 2025)
- BFSI
- Retail
- Healthcare
- Telecom and IT
- Discrete Manufacturing
- Government & Education
- Others
Regional Outlook (Revenue, USD Million; 2014 - 2025)
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- Asia Pacific
- China
- Japan
- India
- Latin America
- Brazil
- Middle East & Africa (MEA)
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
For more information: www.grandviewresearch.com
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