The global healthy snack market is expected
to reach USD 32.8 billion by 2025, according to a new report by Grand View
Research, Inc. Rising awareness about healthy snacking habit along with the
easy to use, and mobility of product is further propelling the market growth.
The hectic lifestyle and changing
demographics with the rise of young population in Asia Pacific region are some
of the factors positively influencing the market. In addition, the preference
for healthy snacks over the traditional ones is increasing as it is convenient to
carry and consume. These properties are expected to have a positive impact on
the industry.
The growth in demand for single
serve bars of cereals, granola, nuts & seeds, and, meat is rising due to
growing working class, which is engaged in long working hours, and prefers
nutritious snacks in between meals. The booming retail sector, coupled with
efficient supply chain, and creative marketing strategies, is expected to
augment market growth over the forecast period.
The nuts & seeds, and dried
fruit segment are expected to collectively account for 27.2% of the global
market share in 2025. The demand for these products is attributed to the
immediate energy requirement fulfilled by the consumption of these products. In
addition, the availability of various flavors is projected to boost the demand
for these products over the forecast period.
Europe was the leading region due
to changing perceptions about snacking among the younger consumers. The younger
population is demanding more nutritive function from the snacks, which is
leading to growing reliance on snacking as a healthy alternative. The
availability of a variety of healthy snacks options is leading to the expansion
of the overall market in this region.
Browse full research report on Global
Healthy Snack Market: http://www.grandviewresearch.com/industry-analysis/healthy-snack-market
Further key findings from the report suggest
- The market is expected to grow at a CAGR of 5.1% from 2017 to 2025 on account of increasing awareness about healthy snacking habits. Cereals and granola bars will witness fastest growth in terms of revenue at a CAGR of 6.3% from 2017 to 2025 owing to its nutritious contents.
- Europe market is expected to witness significant development and was valued at USD 7.3 billion in 2016 on account of rising demand from the increasing younger population
- Key participants include General Mills, Mondelez International, Inc., PepsiCo Foods, Nestlé S.A., B&G Food Inc, The Kellogg Company and others. These companies are focused on increasing their global presence using product differentiation strategies
- In January 2017, General Mills, Inc., launched a new product series to address the increasing demand of snacks across the globe. The product range includes popular company brands such as Nature Valley Granola bars, Haagen-Dazs ice cream, Yoplait Custard in healthy snacks category.
Grand View Research has segmented the global healthy snack
market on the basis of product and region:
Healthy Snack Product Outlook (Revenue, USD Million, 2014
- 2025)
- Cereal & granola bars
- Nuts & seeds snacks
- Meat snacks
- Dried Fruit Snacks
- Trail mix snacks
Healthy Snack Regional Outlook (Revenue, USD Million,
2014 - 2025)
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Asia Pacific
- China
- India
- Japan
- Australia
- South & Central America
- Brazil
- Middle East and Africa
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
For more information: www.grandviewresearch.com
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