The global craft
beer market is expected to reach USD 502.9 billion by 2025, according
to a new report by Grand View Research, Inc. The market is expected to witness
substantial growth over the forecast period on account of the rising demand for
low alcohol by volume (ABV) and flavored beer.
The government in countries including Australia, New
Zealand, Belgium, Mexico, China, and the UK are promoting the production of
craft beer and incorporation of new breweries on account of the positive
contribution of the industry towards economic development and employment
generation coupled with the willingness of the consumer to pay extra for better
tasting brews.
Australia, Belgium, Germany, U.S. and New Zealand are the
major craft beer producing countries with over 65% of the overall production in
terms of value as well as volume. Belgian is the most preferred beer among the
major craft beer consuming countries owing to the premium quality, clean taste
and rich flavor & aroma of the brews.
Furthermore, the number of brewers in the global market is
growing significantly on account of the rising demand for the product. As a
result, the demand for grains such as barley, wheat, yeast, sugar, and hops is
increasing substantially. However, the alternative applications of the raw
materials are expected to lower the bargaining power of the brewers.
The demand for the pale ale, IPA, and amber ale is growing
as these three craft products are widely preferred by the consumers owing to
the balanced composition of the raw materials in the product including malt,
hops, water, and yeast.
Browse full research report on Global
Craft Beer Market: http://www.grandviewresearch.com/industry-analysis/craft-beer-market
Further key findings from the report suggest:
- On-trade distribution of craft beer accounted for over 50% in 2015 of the overall volume share, which is primarily attributed to the high consumption of the product in restaurants, bars, and clubs in developed economies including UK, Australia, and Belgium.
- Off-trade distribution of the product is expected to witness significant growth in developing economies as the consumer spending power in these countries is low with high price of the product in on-trade distribution outlets as compared to its counterpart
- Europe is expected to account for the largest market share in terms of volume owing to the high consumer preference for flavored beer over other alcoholic spirits. In addition, increasing demand for IPA and pale ale in the region is expected to have a positive impact on the market growth.
- Middle East & Africa is expected to grow at a CAGR of 28.9% owing to the increasing penetration in South Africa. The growing consumer awareness about the wide range of flavors and styles of the product is expected to be a crucial factor for market growth in the country.
- Key players in the industry include The Boston Beer Company, The Gambrinus Company, D.G. Yuengling and Son, Stone & Wood Brewing Co. and Chimay Beers and Cheeses. These major players compete on the basis of acquiring new markets and increasing their product portfolio.
Read our blog by Grand View Research: http://www.grandviewresearch.com/blog/craft-beer-market-size-share
Grand View Research has segmented the craft beer market on
the basis of distribution and region:
Craft Beer Market Distribution Outlook (Volume, Billion
Liters; Revenue, USD Billion, 2014 - 2025)
- On-trade
- Off-trade
Craft Beer Market Region Outlook (Volume, Billion Liters;
Revenue, USD Billion, 2014 - 2025)
- North America
- U.S.
- Europe
- Germany
- UK
- Asia Pacific
- Australia
- China
- India
- Japan
- New Zealand
- Central & South America
- Brazil
- Middle East & Africa
- South Africa
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
For more information: www.grandviewresearch.com
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