The global pay TV market is expected to reach
USD 254.77 billion by 2025, according to a new report by Grand View Research,
Inc. Pay TV refers to subscription-based television services offered to
subscribers. The development of new platforms based on satellite and cable
distribution technologies, coupled with wider options of content as compared to
traditional free-to-air terrestrial broadcasters, has driven the pay TV market
growth.
The move to digital from analog
delivery methods has been a key trend among traditional television platforms
since digitization offers less constraint on the number of channels made
available to viewers. The last few years have witnessed a gradual transition in
the viewing preferences towards a medium where content is available on demand
and in a device-agnostic manner.
The pay TV market is projected to
grow significantly in Asia Pacific and some parts of Latin America, such as
Brazil. On the other hand, the market has already reached maturity in most
parts of the U.S. and the UK. This may be attributed to the preference of
viewers in these countries to opt for services, such as Netflix, YouTube
Originals, Amazon Prime, and Hulu, which allow them to watch programs on demand
and at the desired time.
Prominent IPTV operators
have started employing new delivery architectures for addressing the
threat posed by OTT providers. Set top boxes, media players and gaming consoles
have been increasingly used for the efficient delivery of native broadcast
channels, making them accessible to viewers over closed IP networks.
Browse full research report on Global
Pay TV Market: http://www.grandviewresearch.com/industry-analysis/pay-television-tv-market
Further key findings from the report suggest:
- In terms of number of subscribers, the IPTV subscription segment is expected to grow at a CAGR of over 8% over the forecast period
- Satellite TV is expected to continue being the preferred pay TV medium for a large portion of viewers globally.
- In 2016, the Asia Pacific region accounted for the largest revenue share of the global pay TV industry with a large number of subscribers situated in India and China.
- OTT is emerging as a favored medium of consuming content, particularly in the U.S, the UK, and Germany
- Key players in the industry include British Sky Broadcasting (BSkyB), Charter Communications, Comcast Corporation, DirecTV (AT&T), and Foxtel.
Browse more reports of this category by Grand View Research: http://www.grandviewresearch.com/industry/communication-services
Grand View Research has segmented the pay TV market based on
the number of subscribers into technology and region.
Pay TV Technology Outlook (No. of subscribers, Million;
Revenue, USD Billion; 2014-2025)
- Cable TV
- Satellite TV
- Internet Protocol Television (IPTV)
Pay TV Regional Outlook (No. of subscribers, Million;
Revenue, USD Billion; 2014-2025)
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- Asia Pacific
- China
- India
- Japan
- Latin America
- Brazil
- Mexico
- Middle East & Africa
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
For more information: www.grandviewresearch.com
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