The global digital
signage market is predicted to attain USD 31.71 billion by 2025, as
per a new study by Grand View Research, Inc. The market is expected to witness
a CAGR of 7.9% over the forecast period, owing to increasing demand from
end-use industries, which prominently include retail and healthcare, is
anticipated to propel the industry growth over the forecast period.
The creation and distribution of content with digital
signage are the effective promotional strategies for the enterprises, as they
are able to reach out to a larger audience base. This is anticipated to spur
the adoption of digitized marketing via signage across the corporate and
hospitality sectors. Greater screen sizes, such as above 52-inch displays, are
likely to gain popularity over the forecast period.
Digital displays with 4K technology address the
growing demand for sharp images. Software providers have been targeting new
entrants by designing solutions compatible with Android OS. The emergence of
IoT, coupled with increasing adoption of cloud computing, is expected to enable
the collection of vital operational and marketing data. Digital signage help
companies decrease their long-term operational costs by reducing the use of
paper for advertising. Furthermore, the incorporation of LED-backlit panels has
resulted in considerable energy savings.
Digital displays equipped with 4K technology have high
demand as they offer enhanced sharp images for displays. Thus, the demand for
advertising content with better sharpness and enhanced quality is fueling the
adoption of digital signage. The adoption of advanced display technologies is
therefore likely to propel the market growth.
Furthermore, the software providers are focusing on
the new entrants of the digital signage industry by providing design solutions
that are compatible with the Android operating systems. The use of digital
signage helps in optimizing and reducing the company’s long-term operational
spending. This drop in the operational expenditure is due to avoiding the use
of paper for advertisement purposes and frequent damages and changes that are
associated with the traditional marketing activities.
The incorporation of LED-backlit panels has led to
additional energy savings at a considerable level. Thus, the reduction in
energy consumption due to the adoption of advanced technologies, such as LED,
in digital signage is luring the enterprises to opt for digital signage.
Browse full research report on Digital Signage Market: https://www.grandviewresearch.com/industry-analysis/digital-signage-market
Further
key findings from the study suggest:
- LCD digital signage dominated the global display market in 2016 and
accounted for the largest market share, owing to the decline in prices and
benefits provided by the LCD technology
- Retail accounted for over 40% of the total revenue in 2015 and is
projected to remain the highest revenue-generating segment over the next
eight years
- The healthcare sector has significant potential as hospitals have
increasingly incorporated digital signage for numerous purposes such as
sharing important registration information, display notifications, and
conveying wellness tips for improving health of patients
- The transparent LED screen segment is anticipated to exhibit
significant growth, owing to LED screens’ energy-efficient performance
capabilities
- The hardware segment, which includes 8K and 4K-UHD displays, is
projected to dominate the component segment
- The North American region accounted for the largest market share in
2016, owing to the heavy demand of digital signage across various
application sectors, on account of technological advancements and the
modern customer base
- The Asia-Pacific region is likely to witness a robust growth rate
over the forecast period, owing to factors such as demand for better
viewing experience, growing transportation sector, and decreasing prices
of display panels
- The out-store segment is anticipated to witness considerable growth
over the forecast period due to the surging demand for out-store
applications
Browse more reports of this category
by Grand View Research: https://www.grandviewresearch.com/industry/display-technologies
Grand
View Research has segmented the global digital signage market based on types,
components, technologies, applications, locations, content categories, sizes,
and regions:
Digital
Signage Type Outlook (USD Million; 2014 - 2025)
- Video walls
- Video screens
- Transparent
LED screens
- Digital
posters
- Kiosks
- Others
Digital
Signage Component Outlook (USD Million; 2014 - 2025)
- Hardware
- Software
- Services
Digital
Signage Technology Outlook (USD Million; 2014 - 2025)
- LCD
- LED
- Projection
Digital
Signage Application Outlook (USD Million; 2014 - 2025)
- Retail
- Corporate
- Banking
- Healthcare
- Education
- Transportation
Digital
Signage Location Outlook (USD Million; 2014 - 2025)
- In-store
- Out-store
Digital
Signage Content Category Outlook (USD Million; 2014 - 2025)
- News
- Weather
- Sports
- Health &
Wellness
- Vertically
Oriented Content
Digital
Signage Size Outlook (USD Million; 2014 - 2025)
- Below 32
inches
- 32 to 52
inches
- More than 52
inches
Digital
Signage Regional Outlook (USD Million; 2014 - 2025)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- Asia Pacific
- China
- India
- Japan
- South America
- Brazil
- Middle East
& Africa
About Grand View
Research
Grand View Research, Inc. is a U.S. based market
research and consulting company, registered in the State of California and
headquartered in San Francisco. The company provides syndicated research
reports, customized research reports, and consulting services. To help clients
make informed business decisions, we offer market intelligence studies ensuring
relevant and fact-based research across a range of industries, from technology
to chemicals, materials and healthcare.
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