The global breakfast
cereal market size is expected to reach USD 54.31 billion by 2025,
according to a new report by Grand View Research, Inc., progressing at a CAGR
of 4.3% during the forecast period. Growing adoption of convenience foods and
rising health consciousness are likely to augment the demand for breakfast
cereals over the forecast period.
Surging demand for on-the-go breakfast options such as
biscuits and cereal bars is anticipated to stoke market growth. Besides this,
expanding base of health-conscious consumers and rising purchasing power are
estimated to provide a fillip to the market. In recent times, a large number of
consumers are focused on reducing calorie intake by cutting down their portion
sizes and replacing traditional breakfast options with breakfast cereals. Moreover,
rise in vegetarianism is influencing the market positively.
With increasing demand for breakfast cereals,
manufacturers are adopting newer technologies and equipment to enhance shelf
life of products. Innovative enzyme technologies and bioprocessing coupled with
high-pressure processing technology are being utilized to improve the overall
safety, quality, and nutritional traits of oats-based foods.
Consciousness among people to consume healthy
products, mostly in western countries, plays a vital role in generating demand.
Rising awareness among people in emerging economies regarding health benefits
associated with breakfast cereals is poised to create ample opportunities for
new market entrants.
Breakfast cereals are distributed across the globe
through three primary channels including supermarkets, convenience stores, and
e-commerce. Supermarkets dominated the market in 2016 and held over 51.0% of
the overall revenue. They offer tremendous benefits such as wide display, huge
product lines, attractive product pricing, product promotions, and replacement
options.
Browse full research report on Breakfast Cereal Market: https://www.grandviewresearch.com/industry-analysis/breakfast-cereals-market
Further
key findings from the report suggest:
- Global sales of breakfast cereals are projected to reach 9.5
million tons by 2025 and exhibit a CAGR of 3.8% during the forecast period
- In terms of revenue, the ready to eat cereals segment is expected
to register a CAGR of 3.8% over the forecast period
- Supermarket distribution channel dominated the global market with a
share of over 50% in 2016. E-commerce distribution channels are
increasingly attaining attention in emerging economies owing to rising
penetration of internet and mobile phones
- Asia Pacific is likely to experience the highest CAGR of 7.0% in
terms of revenue during the forecast period. Surging demand for breakfast
cereals in the region can be attributed to rising geriatric population in
Japan, China and Singapore and increasing disposable income and improving
healthcare infrastructure in China, India, and Malaysia
- The market is highly competitive with presence of established
market players such as B&G Foods, Inc.; Marico Limited; Bob's Red Mill
Natural Foods, Inc.; Bagrrys India Limited; and PepsiCo, Inc.
- The Kellogg Company, Nestle SA, and Cereal Partners Worldwide,
which is a joint venture between Nestle CPW and General Mills Inc., are
working into a collaborative agreement along with the Australian
Government and other public health groups to promote incorporation of healthy
and nutritious food into diets of Australians.
Browse more reports of this category
by Grand View Research: https://www.grandviewresearch.com/industry/nutraceuticals-functional-foods-and-dietary-supplements
Grand
View Research has segmented the global breakfast cereal report on the basis of
product, distribution channel, and region:
Breakfast
Cereal Product Outlook (Volume, Kilotons; Revenue, USD Million, 2014 - 2025)
- Ready-to-eat
(RTE)
- Hot cereals
Breakfast
Cereal Distribution Channel Outlook (Volume, Kilotons; Revenue, USD Million,
2014 - 2025)
- Supermarket
- Convenience
Stores
- E-Commerce
- Others
Breakfast
Cereal Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2014 - 2025)
- North America
- U.S.
- Canada
- Mexico
- Europe
- U.K.
- Germany
- France
- Asia Pacific
- China
- India
- Australia
- Central &
South America
- Brazil
- Middle East
& Africa
About Grand View
Research
Grand View Research, Inc. is a U.S. based market
research and consulting company, registered in the State of California and
headquartered in San Francisco. The company provides syndicated research
reports, customized research reports, and consulting services. To help clients
make informed business decisions, we offer market intelligence studies ensuring
relevant and fact-based research across a range of industries, from technology
to chemicals, materials and healthcare.
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