The global medical
animation market is expected to reach a value of USD 514.0 million
by 2024, according to a new report by Grand View Research. Key factors driving
the market growth include the higher adoption of medical animation marketing by
medical devices manufacturers and pharmaceutical products. It helps in
explaining product features and communicating associated information with end
users.
The information represented by
animation is more appealing and easy to transmit. These aforementioned benefits
are expected to boost the usage rate in near future. In addition, the paradigm
shift, in healthcare information technology, such as digitalization, is
anticipated to contribute towards the market growth in the next few years. The
medical animation market has gained momentum after the introduction of
cloud-based platforms and 3D printing technology in healthcare.
Furthermore, the introduction of
technologically advanced software for image analysis, such as Medical Image
Processing, Analysis, and Visualization can be attributed to the market growth.
This application enables researcher from remote sites share valuable
information and analyze the research data to detect, monitor, and treat medical
disorders. Medical animation is a versatile tool for communicating
complex scientific procedures in an interactive manner and used in a variety of
business aspects such as marketing, web presentations, social media, tradeshows
and advertising. Increasing adoption of this technology is expected to serve as
a potential growth driver in the future.
The increasing investment by private
and public sector, growing geriatric population coupled with increasing demand
for computer-aided diagnostics, and incidence of chronic diseases are major
factors fueling the increasing usage rates of this technology. In addition,
this technology found application in various sectors, for instance; it helps
healthcare professionals explain human body metabolism to patients, which helps
in reducing patient’s anxiety level and educates them about various disease
condition.
Browse full research report on Medical Animation Market: https://www.grandviewresearch.com/industry-analysis/medical-animation-market
Further Key Findings from the Study Suggest:
- Flash animation is expected to be one of the most
lucrative segment in near future due to increasing demand for patient
engagement by healthcare professionals. On the other hand, 3D animation
found application in clinical research studies, improving patient
education, and simplifying complex procedures in bioscience studies by
representing them into an animated form
- Growing demand for technologically advanced
medical animation solutions is expected to contribute towards the growth
of 3D animation during the forecast period
- In 2015, the drug mechanism of action segment
accounted for the largest revenue share. The use of animation for
explaining drug interactions and metabolic studies in new drug development
are key contributing factors for this segment growth. This technology is
used in animating preproduction, full production and post production
process of drug molecules
- However, the patient education segment is
expected to emerge as the fastest growing segment as awareness levels
amongst patients, introduction of user-friendly apps and concerns related
to health information are increasing. For instance, introduction of 3D
medical application such as complete anatomy in November 2015 by 3D4
medical used for anatomical studies
- Currently, oncology segment dominates the market
and is expected to be the fastest growing therapeutic area using this
technology. Increasing incidence of cancer worldwide is a key contributing
factor for growing demand of medical animation studies to explain disease
mechanisms to patients
- For instance, XVIVO, showcased animation software
at the American Society of Clinical Oncology (ASCO) and also helped in the
depiction of mechanism of action of Bavituximab, an investigative drug,
believed to strengthen the immunity system in cancerous environment
- Other end users of this market are life science
companies, medical device manufactures, government authorities, forensic
department, medico-legal firms, and insurance provider companies. This
segment is expected to grow at fastest CAGR due to wide usage of 3D
bioprinting and biosimulation studies in these fields
- For example, in forensic studies, a medical
animation is used to elaborate crime scene and medico-legal firms use 3D
animation to explain pain management procedures, surgical techniques, and
presenting anatomical studies. There are various surgical and clinical
audiovisual animation studies available online
- Asia Pacific is expected to be the fastest
growing region during the forecast period. The growing geriatric
population, increase in the chronic diseases, and ongoing development in
healthcare sector is the factors anticipated to provide future growth
platform for this industry in the next 7 years
- In addition, rising outsourcing activities in
this region due to availability and low cost of labor are anticipated to
propel segment growth over the forecast period. For example, in India, the
cost of medical animation services is 20% to 25% lower than the U.S. and
Europe
- The medical animation market is experiencing high
competition as there are many small and big organization that offer these
services. Introduction of low-cost software solutions for medical
simulation is expected to boost the competition and is also expected to
benefit several end users over the forecast period
- Companies are involved in adopting sustainable
strategies to gain competitive edges such as new product launch, product
up gradation and collaborative agreements. For example, In April 2016,
Fusion medical animation launched biotech brand services aimed at
designing and developing innovative visuals for better understanding of
complex products The aforementioned factors keeps the market rivalry at
higher level
Browse more reports of this category
by Grand View Research: https://www.grandviewresearch.com/industry/healthcare
Grand View Research has segmented the medical animation market by type,
application, therapeutic area, end-use and region:
Medical Animation Market Type Outlook
(Market revenue in USD Million, 2013 - 2024)
- 3D Animation
- 2D Animation
- 4D Animation
- Flash Animation
Medical Animation Market Application
Outlook (Market Revenue in USD Million, 2013 - 2024)
- Drug MoA
- Patient Education
- Surgical Training & Planning
- Cellular & Molecular Studies
- Others
Medical Animation Stationary
Therapeutic Area Outlook (Market Revenue in USD Million, 2013 - 2024)
- Oncology
- Cardiology
- Plastic Surgery
- Dental
- Others
Medical animation Market End-use
Outlook (Market Revenue in USD Million, 2013 - 2024)
- Hospitals
- Life sciences
- Academic institute
- Medical device manufactures
- Others
Medical Animation Market Regional
Outlook (Market Revenue in USD Million, 2013 - 2024)
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- Asia Pacific
- Japan
- China
- India
- Latin America
- Brazil
- Mexico
- Middle East and Africa
- South Africa
About Grand View
Research
Grand View Research, Inc. is a U.S. based market
research and consulting company, registered in the State of California and
headquartered in San Francisco. The company provides syndicated research
reports, customized research reports, and consulting services. To help clients
make informed business decisions, we offer market intelligence studies ensuring
relevant and fact-based research across a range of industries, from technology
to chemicals, materials and healthcare.
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