The
global digital
signage market is predicted to attain USD 31.71 billion by 2025,
as per a new study by Grand View Research, Inc. The market is expected to
witness a CAGR of 7.9% over the forecast period, owing to increasing demand
from end-use industries, which prominently include retail and healthcare, is
anticipated to propel the industry growth over the forecast period.
The
creation and distribution of content with digital signage are the effective
promotional strategies for the enterprises, as they are able to reach out to a
larger audience base. This is anticipated to spur the adoption of digitized
marketing via signage across the corporate and hospitality sectors. Greater
screen sizes, such as above 52-inch displays, are likely to gain popularity
over the forecast period.
Digital
displays with 4K technology address the growing demand for sharp images.
Software providers have been targeting new entrants by designing solutions
compatible with Android OS. The emergence of IoT, coupled with increasing
adoption of cloud computing, is expected to enable the collection of vital
operational and marketing data. Digital signage help companies decrease their
long-term operational costs by reducing the use of paper for advertising.
Furthermore, the incorporation of LED-backlit panels has resulted in
considerable energy savings.
Digital
displays equipped with 4K technology have high demand as they offer enhanced
sharp images for displays. Thus, the demand for advertising content with better
sharpness and enhanced quality is fueling the adoption of digital signage. The
adoption of advanced display technologies is therefore likely to propel the
market growth.
Furthermore,
the software providers are focusing on the new entrants of the digital signage
industry by providing design solutions that are compatible with the Android
operating systems. The use of digital signage helps in optimizing and reducing
the company’s long-term operational spending. This drop in the operational
expenditure is due to avoiding the use of paper for advertisement purposes and
frequent damages and changes that are associated with the traditional marketing
activities.
The
incorporation of LED-backlit panels has led to additional energy savings at a
considerable level. Thus, the reduction in energy consumption due to the
adoption of advanced technologies, such as LED, in digital signage is luring
the enterprises to opt for digital signage.
Browse full research report on Digital Signage Market: https://www.grandviewresearch.com/industry-analysis/digital-signage-market
Further
key findings from the study suggest:
- LCD digital
signage dominated the global display market in 2016 and accounted for the
largest market share, owing to the decline in prices and benefits provided
by the LCD technology
- Retail
accounted for over 40% of the total revenue in 2015 and is projected to
remain the highest revenue-generating segment over the next eight years
- The
healthcare sector has significant potential as hospitals have increasingly
incorporated digital signage for numerous purposes such as sharing
important registration information, display notifications, and conveying
wellness tips for improving health of patients
- The
transparent LED screen segment is anticipated to exhibit significant
growth, owing to LED screens’ energy-efficient performance capabilities
- The hardware
segment, which includes 8K and 4K-UHD displays, is projected to dominate
the component segment
- The North
American region accounted for the largest market share in 2016, owing to
the heavy demand of digital signage across various application sectors, on
account of technological advancements and the modern customer base
- The
Asia-Pacific region is likely to witness a robust growth rate over the
forecast period, owing to factors such as demand for better viewing
experience, growing transportation sector, and decreasing prices of
display panels
- The out-store
segment is anticipated to witness considerable growth over the forecast
period due to the surging demand for out-store applications
Browse more reports of this category
by Grand View Research: https://www.grandviewresearch.com/industry/display-technologies
Grand
View Research has segmented the global digital signage market based on types,
components, technologies, applications, locations, content categories, sizes,
and regions:
Digital
Signage Type Outlook (USD Million; 2014 - 2025)
- Video walls
- Video screens
- Transparent
LED screens
- Digital
posters
- Kiosks
- Others
Digital
Signage Component Outlook (USD Million; 2014 - 2025)
- Hardware
- Software
- Services
Digital
Signage Technology Outlook (USD Million; 2014 - 2025)
- LCD
- LED
- Projection
Digital
Signage Application Outlook (USD Million; 2014 - 2025)
- Retail
- Corporate
- Banking
- Healthcare
- Education
- Transportation
Digital
Signage Location Outlook (USD Million; 2014 - 2025)
- In-store
- Out-store
Digital
Signage Content Category Outlook (USD Million; 2014 - 2025)
- News
- Weather
- Sports
- Health &
Wellness
- Vertically
Oriented Content
Digital
Signage Size Outlook (USD Million; 2014 - 2025)
- Below 32
inches
- 32 to 52
inches
- More than 52
inches
Digital
Signage Regional Outlook (USD Million; 2014 - 2025)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- Asia Pacific
- China
- India
- Japan
- South America
- Brazil
- Middle East
& Africa
About Grand View
Research
Grand View Research, Inc. is a U.S. based market
research and consulting company, registered in the State of California and
headquartered in San Francisco. The company provides syndicated research
reports, customized research reports, and consulting services. To help clients
make informed business decisions, we offer market intelligence studies ensuring
relevant and fact-based research across a range of industries, from technology
to chemicals, materials and healthcare.
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