Global movies
& entertainment market is estimated to reach USD 114.93
billion by 2025, according to a new report by Grand View Research, Inc.
Introduction to newer marketing and distribution platforms such as IPTV,
digital newspapers, DTH, digital cable, and online sales of music & movies
is anticipated to boost industry progress.
Decline in revenue growth in mature markets such as
the U.S. and few European countries is witnessed. Major players have adopted
strategies like regional expansion and distribution partnerships for expansion
to untapped markets. These players have shifted their focus on the production
of regional content to establish a strong connection with the audience in these
markets.
Big studios are witnessed to adopt enhanced marketing
strategies that use advanced digital technology for communication. Investment
in promotional activates has increased drastically. Introduction of improved
promotional channels is expected to positively influence revenue growth.
Rapid increase in streaming of music has created new
opportunities for players to expand their business. Reduction in piracy rates
due to the emergence of online streaming service providers is anticipated to
prevent loss incurred by artists and producers.
The market has a low competitive rivalry due to the
presence of a broad range of audience with different tastes. However, players
need to compete to gain large share revenue by attracting more audience. Key
players concentrate on establishing a strong connection with the audience
through promotional events, consumer goods, and television shows.
Lucrative growth in Asia Pacific countries such as
China, South Korea, and India is projected. This is due to the presence of
higher young population, rapid adoption of digital technology, and increased
disposable income of families in these countries.
Browse full research report on Movies and Entertainment Market: https://www.grandviewresearch.com/industry-analysis/movies-entertainment-market
Further
key findings from the study suggest:
- Movies dominated the market with 56.1 % share revenue in 2016.
- Innovation in the production of movies through advanced graphics
techniques contributes to lucrative growth.
- Release of 3D motion pictures with sound & visual effects
giving users the experience of virtual reality is anticipated to
positively influence revenue growth.
- Music & video are poised with fastest growth rate owing to the
rapid adoption of online streaming by the audience.
- Emergence of online streaming service providers reflects decline in
piracy rates in developed regions.
- Influence of Hollywood on other regional cinemas is expected to
drive progress in other countries.
- Efforts to meet higher quality standards and expectations of the
audience is attributive to this progress.
- Dominance of Hollywood in the global market is a major factor that
contributes to the largest revenue share of North America in 2016.
- However, close competition to Hollywood from emerging markets such
as China and India is projected to drive growth for APAC region.
- Key players operating in this industry include CBS Corporation and
CBS Broadcasting Inc., Sony Corporation, Disney, Time Warner, 21st Century
Fox, Viacom Inc., Comcast (NBCUNIVERSAL MEDIA, LLC. & DreamWorks
Animation LLC.).
- Major players focus on the development of regional content to grab
the untapped markets.
Browse more reports of this category
by Grand View Research: https://www.grandviewresearch.com/industry/consumer-goods
Grand
View Research has segmented global movies & entertainment market on the
basis of product and region:
Movies
& Entertainment Product Outlook (Revenue, USD Million, 2013 - 2024)
- Movies
- Music &
Videos
Movies
& Entertainment Regional Outlook (Revenue, USD Million, 2013 - 2024)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- Asia Pacific
- China
- Japan
- Latin America
- Brazil
- MEA
- South Africa
About Grand View
Research
Grand View Research, Inc. is a U.S. based market
research and consulting company, registered in the State of California and
headquartered in San Francisco. The company provides syndicated research
reports, customized research reports, and consulting services. To help clients
make informed business decisions, we offer market intelligence studies ensuring
relevant and fact-based research across a range of industries, from technology
to chemicals, materials and healthcare.
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