The U.S.
wine market is expected to reach USD 85.00 billion by 2025,
according to a new report by Grand View Research, Inc. Rising per capita
consumption of wine with meals and desserts is expected to drive growth over
the forecast period.
Consumers’
access to the product in stores, restaurants, bars, nail salons, bookstores,
coffee shops, movie theaters, and car wash & repair shops continues to
expand over 5,500,000 locations in the U.S. Furthermore, producers are
targeting niche sales channels such as direct-to-consumer sales and tasting
rooms, which is expected to drive growth over the forecast period.
Agri-business
software offers various industry-specific solutions and application of software
to manage administrative tasks, track internal production and sales data, is
likely to complement growth. E-commerce and digital marketing tools are the
major driving factors owing to the legalization of online sales in the majority
of the U.S. states.
The
manufacturers compete on the basis of price, which commonly ranges between USD
3 a bottle to USD 15 and above along with a distribution network. The industry
is highly competitive, and the product competes with other alcoholic and
nonalcoholic beverages for restaurant presence, retailer shelf space,
distributor attention, brand recognition and promotions.
Browse full research report on U.S. Wine Market: https://www.grandviewresearch.com/industry-analysis/us-wine-market
Further
key findings from the report suggest:
- Table wine
accounted for 82.2% of the revenue share in 2017 on account of low Alcohol
by Volume (ABV) content and availability of wide varieties of blends
including Merlot, cabernet sauvignon, chardonnay, and pinot noir
- Sparkling
wine is expected to grow at a CAGR of 10.8% over the forecast period owing
to low cost of the product, which offers affordable luxury to young
consumers celebrating different events throughout the year
- Off-trade
distribution channel accounted for the largest revenue share in 2017,
distributing over 71.3% of the product on account of increasing sales
through supermarket chains, liquor stores offering value and variety in
their selection
- On-trade
distribution channel is expected to grow at a CAGR of 4.4% on account of
high demand from restaurants and hotels with increasing consumer income,
and the rising level of spending at wineries
- Companies in
the industry are highly competitive, and the major players compete on the
basis of wide range of product portfolio, quality, brand names, pricing,
and distribution strength; however, small-scale producers depend on
distributors for promotional support
Browse more reports of this category
by Grand View Research: https://www.grandviewresearch.com/industry/consumer-goods
Grand
View Research has segmented the U.S. wine market on the basis of product and
distribution.
Product
Outlook (Volume, Million Liters; Revenue, USD Billion; 2014 - 2025)
- Table Wine
- Dessert Wine
- Sparkling
Wine
Distribution
Outlook (Volume, Million Liters; Revenue, USD Billion; 2014 - 2025)
- On-trade
- Off-trade
About Grand View
Research
Grand View Research, Inc. is a U.S. based market
research and consulting company, registered in the State of California and
headquartered in San Francisco. The company provides syndicated research
reports, customized research reports, and consulting services. To help clients
make informed business decisions, we offer market intelligence studies ensuring
relevant and fact-based research across a range of industries, from technology
to chemicals, materials and healthcare.
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