The
global pay
TV market is expected to reach USD 254.77 billion by 2025,
according to a new report by Grand View Research, Inc. Pay TV refers to
subscription-based television services offered to subscribers. The development
of new platforms based on satellite and cable distribution technologies,
coupled with wider options of content as compared to traditional free-to-air
terrestrial broadcasters, has driven the pay TV market growth.
The
move to digital from analog delivery methods has been a key trend among
traditional television platforms since digitization offers less constraint on
the number of channels made available to viewers. The last few years have
witnessed a gradual transition in the viewing preferences towards a medium
where content is available on demand and in a device-agnostic manner.
The
pay TV market is projected to grow significantly in Asia Pacific and some parts
of Latin America, such as Brazil. On the other hand, the market has already
reached maturity in most parts of the U.S. and the UK. This may be attributed
to the preference of viewers in these countries to opt for services, such as
Netflix, YouTube Originals, Amazon Prime, and Hulu, which allow them to watch
programs on demand and at the desired time.
Prominent
IPTV operators have started employing new delivery architectures for
addressing the threat posed by OTT providers. Set top boxes, media players and
gaming consoles have been increasingly used for the efficient delivery of
native broadcast channels, making them accessible to viewers over closed IP networks.
Browse full research report on Pay TV Market: https://www.grandviewresearch.com/industry-analysis/pay-television-tv-market
Further
key findings from the report suggest:
- In terms of
number of subscribers, the IPTV subscription segment is expected to grow
at a CAGR of over 8% over the forecast period
- Satellite TV
is expected to continue being the preferred pay TV medium for a large
portion of viewers globally.
- In 2016, the Asia
Pacific region accounted for the largest revenue share of the global pay
TV industry with a large number of subscribers situated in India and
China.
- OTT is
emerging as a favored medium of consuming content, particularly in the
U.S, the UK, and Germany
- Key players
in the industry include British Sky Broadcasting (BSkyB), Charter
Communications, Comcast Corporation, DirecTV (AT&T), and Foxtel.
Browse more reports of this category
by Grand View Research: https://www.grandviewresearch.com/industry/communication-services
Grand
View Research has segmented the pay TV market based on the number of
subscribers into technology and region.
Pay
TV Technology Outlook (No. of subscribers, Million; Revenue, USD Billion; 2014
- 2025)
- Cable TV
- Satellite TV
- Internet
Protocol Television (IPTV)
Pay
TV Regional Outlook (No. of subscribers, Million; Revenue, USD Billion; 2014 -
2025)
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- Asia Pacific
- China
- India
- Japan
- Latin America
- Brazil
- Mexico
- Middle East
& Africa
About Grand View
Research
Grand View Research, Inc. is a U.S. based market
research and consulting company, registered in the State of California and headquartered
in San Francisco. The company provides syndicated research reports,
customized research reports, and consulting services. To help clients make
informed business decisions, we offer market intelligence studies ensuring
relevant and fact-based research across a range of industries, from technology
to chemicals, materials and healthcare.
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