The global matcha
market is expected to reach USD 5.07 billion by 2025, according to
a new report by Grand View Research, Inc. Rising prevalence of chronic diseases
has augmented the demand for healthy and nutrient-rich food & beverage
alternatives. Anti-oxidant and vitamin-rich composition of matcha tea has
fueled the product demand across the globe.
Anti-oxidants, including epigallocatechin gallate
(EGCG), prevent diseases such as cancer, Type-2 diabetes, cardiovascular
problems. EGCG present in the product can repair DNA damage caused by UV
radiation and controls the proliferation of cancerous cells. The product also
has the potential to reduce stress and promotes a state of relaxation.
L-theanine present in the product acts in a synergistic way to activate alpha
waves in the brain and thus improves brain functioning. Furthermore, high
chlorophyll content of the product prevents toxin accumulation in body.
Key product grades available in the industry include
ceremonial, classic, and culinary. Ceremonial accounts to be the most expensive
product grade owing to its superior and high-quality production process.
Classic grade is the most widely consumed variety, owing to its enhanced taste
and flavor. The demand for culinary grade is predicted to grow at a robust
pace, due to emerging use in bakery and cooking applications.
Asia Pacific held the largest share of the global
industry revenues in 2016, owing to traditional tea culture in Japan and China.
The product was majorly consumed in form of regular tea, followed by other
beverages in Asia Pacific. Experiment and innovation led to the preparation of
various beverages, including smoothies, lattes, and juices. Various cafes and
food chains have incorporated various matcha tea-based foods and beverages in
their product portfolios. North America has exhibited spurring demand over the
recent past, owing to heightened consumer awareness in the U.S.
Browse full research report on Matcha Market: https://www.grandviewresearch.com/industry-analysis/matcha-market
Further
key findings from the report suggest:
- The global matcha market was valued at USD 2.62 billion in 2016 and
is expected to grow at a CAGR of 7.6% from 2017 to 2025, owing to rising
consumer awareness regarding product features, such as detoxification,
anti-ageing, and improvements to immune system
- Culinary grade is estimated to be the fastest-growing segment of
the overall product industry, over the forecast period, driven by the
rapidly growing use of the product in formulation of snacks, desserts,
bakery, and confectionery items
- Classic grade was the largest segment of the industry, accounting
for around 56% share of the global revenue in 2016, owing to the superior
health benefits offered by this product grade
- Regular tea application segment is expected to dominate the
global market, owing to energy stimulation and detoxifying properties of
the product
- North America is expected to witness considerable growth over the
forecast years, drive by the rising number of outlets selling matcha-based
beverages in the U.S. market
- Key players in the industry are focusing on expanding their product
portfolios along with organizing events to boost consumer awareness, with
the objective of sustaining major shares of the overall industry
revenues
Browse more reports of this category
by Grand View Research: https://www.grandviewresearch.com/industry/nutraceuticals-functional-foods-and-dietary-supplements
Grand
View Research has segmented the global matcha market on the basis of grade,
application and region:
Matcha
Grade Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)
- Ceremonial
- Classic
- Culinary
Matcha
Application Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)
- Regular tea
- Matcha
beverages
- Food
- Personal care
Matcha
Regional Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)
- North America
- U.S.
- Europe
- Germany
- UK
- Asia Pacific
- China
- Japan
- Central &
South America
- Brazil
- Middle East
& Africa
About Grand View
Research
Grand View Research, Inc. is a U.S. based market
research and consulting company, registered in the State of California and
headquartered in San Francisco. The company provides syndicated research
reports, customized research reports, and consulting services. To help clients
make informed business decisions, we offer market intelligence studies ensuring
relevant and fact-based research across a range of industries, from technology
to chemicals, materials and healthcare.
For more information: www.grandviewresearch.com
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