The global games
and puzzles market size is expected to reach USD 29.95 billion
by 2025, according to a new report by Grand View Research, Inc., exhibiting a
CAGR of 16.1% during the forecast period. Advancements in the 3D printing
technology are allowing card and board game manufacturers to enhance
conventional play patterns, thereby helping the market to gain remarkable
momentum over the coming years.
Educational institutes are getting keen on developing
cognitive thinking capabilities of children, as a result of which they have
started including puzzles and board games in their educational curriculums,
which can improve logical reasoning, critical thinking, and problem-solving
skills in kids. Another factor contributing to surging demand for such
educational puzzles and brainteasers is shifting preference of teenagers and adults
towards toys, such as Rubik’s cube, Sagrada, Gloomhaven, and Quantum for memory
strengthening.
Internet retailing is emerging as a lucrative mode of
distribution for manufacturers of toys and puzzles. Strong relationships
established by these manufacturers with online retailers coupled with
increasing campaigns and promotional strategies are estimated to propel the
market over the forecast period.
Sales at brick and mortar stores tend to be high
during holidays, particularly due to seasonal demand. However, sales at brick
and mortar stores are plummeting as consumers are switching to e-commerce
portals because of the ease of shopping. Having realized such changes in
consumer behavior, retailers are making efforts to complement conventional
retail with e-commerce, so that they can cater to a larger consumer base.
Several mass chain stores, such as Wal-Mart Stores,
Inc., and online jigsaw puzzle resellers, such as Puzzle Warehouse, are
stocking and distributing products through brick and mortar stores as well as
e-commerce portals. Game manufacturers are focusing on establishing healthy
business relationships with them.
Board game designers are adopting latest technologies
in order to attract consumers in already saturated markets. Their efforts to
incorporate trending technologies into board games are leading to development
of mobile apps that can assist and enhance the gameplay in board games. Such
board game apps can be categorized into full gameplay, buddy apps, and core
apps.
Board games are also being integrated with digital
technology. For instance, PlayTable, a tabletop gaming console designed for
board games, can hold a large gaming library. PlayTable allows users to set up
the board, modify the game, and integrate smart pieces to make the game more interactive.
Browse full research report on Games and Puzzles Market: www.grandviewresearch.com/industry-analysis/games-puzzles-market
Further
key findings from the report suggest:
- The licensed games and puzzles segment is expected to witness
phenomenal growth over the forecast period, as customers emphasize on
premium quality and originality of products
- Distribution via brick and mortar channel is estimated to dominate
the market over the forecast period due to heightened sales during the
holiday season
- Asia Pacific is projected to account for almost 56.0% of the
revenue generation by 2025. Low-cost manufacturing facilities in China and
Japan are sites of high growth rates in the region.
- Some of the prominent companies operating in the market are Buffalo
Games, Cobble Hill, Hasbro, Ravensburger AG, and Springbok Puzzles.
Browse more reports of this category
by Grand View Research: www.grandviewresearch.com/industry/consumer-goods
Grand
View Research has segmented the global games and puzzles market report by
licensing, type, distribution channel, and region.
Games
and Puzzles Licensing Outlook (Revenue, USD Billion, 2014 - 2025)
- Licensed
- Non-licensed
Games
and Puzzles Type Outlook (Revenue, USD Billion, 2014 - 2025)
- Games
- Puzzles
Games
and Puzzles Distribution Channel Outlook (Revenue, USD Billion, 2014 - 2025)
- E-commerce
- Brick and
mortar
Games
and Puzzles Regional Outlook (Revenue, USD Billion, 2014 - 2025)
- North America
- U.S.
- Canada
- Europe
- Germany
- U.K.
- Asia Pacific
- China
- India
- Japan
- Latin America
- Brazil
- Mexico
- Middle East
and Africa (MEA)
About Grand View
Research
Grand View Research, Inc. is a U.S. based market
research and consulting company, registered in the State of California and
headquartered in San Francisco. The company provides syndicated research
reports, customized research reports, and consulting services. To help clients
make informed business decisions, we offer market intelligence studies ensuring
relevant and fact-based research across a range of industries, from technology
to chemicals, materials and healthcare.
For more information: www.grandviewresearch.com
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