The global medical animation market size is expected to reach
a value of USD 514.0 million by 2024, according to a new report by Grand View
Research. Key factors driving the market growth include the higher adoption of
medical animation marketing by medical devices manufacturers and pharmaceutical
products. It helps in explaining product features and communicating associated
information with end users.
The information represented by
animation is more appealing and easy to transmit. These aforementioned benefits
are expected to boost the usage rate in near future. In addition, the paradigm
shift, in healthcare information technology, such as digitalization, is
anticipated to contribute towards the market growth in the next few years. The
market has gained momentum after the introduction of cloud-based platforms and
3D printing technology in healthcare.
Furthermore, the introduction of
technologically advanced software for image analysis, such as Medical Image
Processing, Analysis, and Visualization can be attributed to the market growth.
This application enables researcher from remote sites share valuable
information and analyze the research data to detect, monitor, and treat medical
disorders. Medical animation is a versatile tool for communicating
complex scientific procedures in an interactive manner and used in a variety of
business aspects such as marketing, web presentations, social media, trade shows
and advertising. Increasing adoption of this technology is expected to serve as
a potential growth driver in the future.
The increasing investment by private
and public sector, growing geriatric population coupled with increasing demand
for computer-aided diagnostics, and incidence of chronic diseases are major
factors fueling the increasing usage rates of this technology. In addition, this
technology found application in various sectors, for instance; it helps
healthcare professionals explain human body metabolism to patients, which helps
in reducing patient’s anxiety level and educates them about various disease
condition.
Browse full research report on Medical Animation Market: https://www.grandviewresearch.com/industry-analysis/medical-animation-market
Further Key Findings from the Study Suggest:
- Flash
animation is expected to be one of the most lucrative segment in near
future due to increasing demand for patient engagement by healthcare
professionals. On the other hand, 3D animation found application in
clinical research studies, improving patient education, and simplifying complex
procedures in bioscience studies by representing them into an animated
form
- Growing
demand for technologically advanced medical animation solutions is
expected to contribute towards the growth of 3D animation during the
forecast period
- In
2015, the drug mechanism of action segment accounted for the largest
revenue share. The use of animation for explaining drug interactions and
metabolic studies in new drug development are key contributing factors for
this segment growth. This technology is used in animating preproduction,
full production and post production process of drug molecules
- However,
the patient education segment is expected to emerge as the fastest growing
segment as awareness levels amongst patients, introduction of
user-friendly apps and concerns related to health information are
increasing. For instance, introduction of 3D medical application such as
complete anatomy in November 2015 by 3D4 medical used for anatomical
studies
- Currently,
oncology segment dominates the market and is expected to be the fastest
growing therapeutic area using this technology. Increasing incidence of
cancer worldwide is a key contributing factor for growing demand of
medical animation studies to explain disease mechanisms to patients
- For
instance, XVIVO, showcased animation software at the American Society of
Clinical Oncology (ASCO) and also helped in the depiction of mechanism of
action of Bavituximab, an investigative drug, believed to strengthen the
immunity system in cancerous environment
- Other
end users of this market are life science companies, medical device
manufactures, government authorities, forensic department, medico-legal
firms, and insurance provider companies. This segment is expected to grow
at fastest CAGR due to wide usage of 3D bioprinting and biosimulation
studies in these fields
- For
example, in forensic studies, a medical animation is used to elaborate
crime scene and medico-legal firms use 3D animation to explain pain
management procedures, surgical techniques, and presenting anatomical
studies. There are various surgical and clinical audiovisual animation
studies available online
- Asia
Pacific is expected to be the fastest growing region during the forecast
period. The growing geriatric population, increase in the chronic
diseases, and ongoing development in healthcare sector is the factors
anticipated to provide future growth platform for this industry in the
next 7 years
- In
addition, rising outsourcing activities in this region due to availability
and low cost of labor are anticipated to propel segment growth over the
forecast period. For example, in India, the cost of medical animation
services is 20% to 25% lower than the U.S. and Europe
- The
medical animation market is experiencing high competition as there are
many small and big organization that offer these services. Introduction of
low-cost software solutions for medical simulation is expected to boost
the competition and is also expected to benefit several end users over the
forecast period
- Companies
are involved in adopting sustainable strategies to gain competitive edges
such as new product launch, product up gradation and collaborative
agreements. For example, In April 2016, Fusion medical animation launched
biotech brand services aimed at designing and developing innovative
visuals for better understanding of complex products The aforementioned
factors keeps the market rivalry at higher level
Browse
request sample of this report by Grand View Research: https://www.grandviewresearch.com/industry-analysis/medical-animation-market/request/rs1
Grand View Research has segmented the medical animation market by
type, application, therapeutic area, end-use and region:
Medical Animation Market Type Outlook (Market revenue in USD
Million, 2013 - 2024)
- 3D
Animation
- 2D
Animation
- 4D
Animation
- Flash
Animation
Medical Animation Market Application Outlook (Market Revenue in
USD Million, 2013 - 2024)
- Drug
MoA
- Patient
Education
- Surgical
Training & Planning
- Cellular
& Molecular Studies
- Others
Medical Animation Stationary Therapeutic Area Outlook (Market
Revenue in USD Million, 2013 - 2024)
- Oncology
- Cardiology
- Plastic
Surgery
- Dental
- Others
Medical animation Market End-use Outlook (Market Revenue in USD
Million, 2013 - 2024)
- Hospitals
- Life
sciences
- Academic
institute
- Medical
device manufactures
- Others
Medical Animation Market Regional Outlook (Market Revenue in
USD Million, 2013 - 2024)
- North
America
- U.S.
- Canada
- Europe
- UK
- Germany
- Asia
Pacific
- Japan
- China
- India
- Latin
America
- Brazil
- Mexico
- Middle
East and Africa
- South
Africa
About
Grand View Research
Grand View Research, Inc. is a U.S.
based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides syndicated
research reports, customized research reports, and consulting services. To help
clients make informed business decisions, we offer market intelligence studies
ensuring relevant and fact-based research across a range of industries, from
technology to chemicals, materials and healthcare.
For
more info visit @ https://www.grandviewresearch.com
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