The global in-app advertising market size is expected to
reach USD 226,422.8 million by 2025, growing at a CAGR of 19.4% from 2019 to
2025, according to a new study conducted by Grand View Research, Inc. In-app
advertising enables advertisers to display various types of advertisements,
such as banners and pop-up videos, on mobile applications to reach their
audience. The concept is gaining popularity owing to the rapidly increasing
demand for mobile device-based advertising across various industry verticals
such as education, entertainment, and retail.
The growing popularity of Business-to-Business
(B2B), Business-to-Consumer (B2C), and Consumer-to-Consumer (C2C) e-commerce
websites coupled with the emerging trend of online gaming are further fueling
the market growth. Smartphone messaging, shopping, and gaming applications are
expected to capture significant shares in the market over the forecast period
owing to their increased use and the growing trend of mobile-based
applications.
In-app advertising is a vital marketing
channel for companies and offers them with sophisticated data tracking and user
targeting features. It also enables advertisers to reach consumers with
pinpoint accuracy, acting as an effective medium to capture consumers’
attention and encourage them to view and interact with the advertisements
through mobile devices. Moreover, advertisers can harness geolocation data to
ensure that they are reaching users at the right place and time. Majority of
the smartphone users spend a significant amount of time using applications for
voice/video calling, messaging, ticket booking, and gaming. In-app advertising
can be easily integrated with such applications to reach prospective customers.
Browse full research report on In-app
Advertising Market:
https://www.grandviewresearch.com/industry-analysis/in-app-advertising-market
Further key
findings from the report suggest:
- The messaging segment is expected to gain
traction owing to factors such as increasing consumer preference, better
offers, and price discounts
- The Android segment is expected to witness the
highest growth rate over the forecast period owing to factors such as
increased adoption of smartphones in the emerging economies of Asia
Pacific, such as India and China
- North America is expected to continue leading
the in-app advertising market and reach USD 65,617.3 million by 2025.
However, Asia Pacific is expected to witness the highest growth rate over
the forecast period
- Key industry players include Tapjoy, Inc.;
Google AdMob; BYYD Inc.; Flurry, Inc.; Glispa GmbH; Tune, Inc.; Amobee,
Inc.; InMobi; One by AOL; and Chartboost.
Browse request sample of this report by
Grand View Research:
https://www.grandviewresearch.com/industry-analysis/in-app-advertising-market/request/rs1
Grand
View Research has segmented the in-app advertising market based on type,
platform, application, and region:
In-app
Advertising Type Outlook (Revenue, USD Million; 2014 - 2025)
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
In-app
Advertising Platform Outlook (Revenue, USD Million; 2014 - 2025)
- Android
- iOS
- Others
In-app
Advertising Application Outlook (Revenue, USD Million; 2014 - 2025)
- Messaging
- Entertainment
- Gaming
- Online Shopping
- Payment &
Ticketing
- Others
In-app
Advertising Regional Outlook (Revenue, USD Million, 2014 - 2025)
- North America
- U.S.
- Canada
- Europe
- U.K.
- Germany
- Asia Pacific
- China
- India
- Japan
- Latin America
- Brazil
- Middle East &
Africa
About Grand View Research
Grand View Research, Inc. is a U.S. based market
research and consulting company, registered in the State of California and
headquartered in San Francisco. The company provides syndicated research
reports, customized research reports, and consulting services. To help clients
make informed business decisions, we offer market intelligence studies ensuring
relevant and fact-based research across a range of industries, from technology
to chemicals, materials and healthcare.
For more info visit @ https://www.grandviewresearch.com
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