The global skin lightening products market size is expected
to reach USD 13.7 billion by 2025, according to a new report by Grand View
Research, Inc., expanding at a CAGR of 7.4% over the forecast period.
Increasing preference for fair skin in order to enhance beauty and confidence
among consumers is expected to propel the growth of the global market. In
addition, rising adoption of skin care regime to get an even tone, blemish
free, and reduced acne spots is expected to boost the growth of the market in
the forecast period.
These lightening products
provide simple solutions to different problems addressing specific customer
requirements related to acne spots, blemishes, pigmentation, and other related
issues. Shifting trend towards pale and fair skin in the Asian and African
countries as a matter of enhanced beauty has increased the prominence of these
lightening products in these regions. Thus, marketers enhance their branding
positions according to different regional requirements of consumers. For
instance, in countries such as Japan, Philippines, and China, lightening
products are associated with brightening or whitening skin and fair skin is
connected with attractiveness and marriageability. While, in Korean countries,
these products are addressed as a source of gaining youthfulness.
Moreover, increasing
prominence of skin care regime among male consumers, particularly skin
brightening techniques, owing to constant favourism for fair skinned people in
Asian and Middle East countries has impacted the popularity of these products.
For instance, Oriflame Cosmetics AG. addresses men’s fairness products with
their brand North For Men Fairness Face Cream, which is sold across all the
regions.
Creams dominated the
global skin lightening products market in 2018 on account of extensive
application of these products on a daily basis. Manufacturers produce these
products in simple and convenient storage containers, which makes it compact,
easy to use, and travel friendly. For instance, in 2018, Whitenicious Inc. have
introduced new lightening cream called X Blac Chyna Diamond Illuminating and
Lightening Cream in Nigeria, which is available in a crystal jar.
Natural lighteners are
expected to expand at the fastest CAGR of 8.1% from 2019 to 2025. These
lighteners are manufactured with the inclusion of plant extracts as well as
fruit ingredients to treat conditions such as skin disorders in a natural way.
For instance, in 2017, Helpful Cosmetics Ltd. introduced natural whitening
system called Zeta White including face wash, moisturizer, and a night cream,
which is 100% natural and 95% organic.
Asia Pacific led the
market in 2018 and is expected to witness the fastest growth from 2019 to 2025.
Consumers in the region link pale skin with beauty, which is greatly associated
with career success and social status. Moreover, increased visibility of
hyperpigmentation in Asian skin has increased the application of these
lighteners.
For full research
report on Skin Lightening Products Market visit
here: https://www.grandviewresearch.com/industry-analysis/skin-lightening-products-market
Further key findings from the report
suggest:
- By product, cleanser is projected to ascend at the
fastest CAGR of 8.0% over the forecast period
- By nature, the synthetic segment dominated the
global skin lightening products market with an overall revenue share of
88.1% in 2018
- Asia Pacific dominated the global market in 2018,
accounting for 54.3% share of the overall revenue. This trend is projected
to continue over the next few years
- The industry is highly competitive in nature with
the main players including L'Oréal S.A.; Beiersdorf AG; Shiseido Company;
Himalaya Global Holdings Limited; Kanebo Cosmetics Inc.; Procter &
Gamble Company; and Unilever PLC.
Get request sample of this report here: https://www.grandviewresearch.com/industry-analysis/skin-lightening-products-market/request/rs1
Grand View Research has segmented the global skin
lightening products market on the basis of product, nature, and region:
Skin Lightening Product Outlook (Revenue,
USD Million, 2015 - 2025)
- Cream
- Cleanser
- Mask
- Others
Skin Lightening Products Nature Outlook
(Revenue, USD Million, 2015 - 2025)
- Synthetic
- Natural
- Organic
Skin Lightening Products Regional Outlook
(Revenue, USD Million, 2015 - 2025)
- North America
- U.S.
- Europe
- Germany
- U.K.
- Asia Pacific
- China
- Japan
- Central & South America
- Brazil
- Middle East & Africa
About Grand View
Research
Grand View Research, Inc. is a U.S. based market
research and consulting company, registered in the State of California and
headquartered in San Francisco. The company provides syndicated research
reports, customized research reports, and consulting services. To help clients
make informed business decisions, we offer market intelligence studies ensuring
relevant and fact-based research across a range of industries, from technology
to chemicals, materials and healthcare.
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