The global TV analytics market size is expected to reach USD 655.4 million by 2025, according to a new report by Grand View Research, Inc., registering a CAGR of 21.2% over the forecast period. The growing need for deploying analytical tools across multiple streaming platforms has played a vital role in data management. These analytical tools help in determining the advertisement budget and ensure optimal use of TV campaigns. With companies now investing in the development of technological platforms to understand viewership preferences, the television market is expected to witness significant growth over the forecast period.
The
media and television industry has undergone major changes in terms of
viewership and technology, and so companies such as Netflix, Comcast
Corporation, and Sky Telstra have adopted TV analytics to enhance operational
metrics. Despite the adoption of television analytics among streaming players, traditional
TV networks are lagging in its adoption. Due to a lack of awareness among
conventional TV networks, demand for TV analytics is expected to surge in the
coming years. The transition toward Over the Top (OTT) and IP-based content
delivery has led to generation of a significant amount of data, which in turn,
has created an upsurge in the adoption of these solutions.
Asia
Pacific is expected to be the fastest-growing regional market and is expected
to witness significant traction on a global scale in the near future. Growth
can be attributed to high presence of technological platforms, increasing
demand for quality content, awareness through advertisements, and demand for
analytics software in the television industry. High penetration of smartphone users
and demand for high-speed internet has resulted in a niche market for OTT
platforms. Changes in patterns of consumption and consumer behavior analysis
are some of the trends witnessed across the market.
Full Research Report On TV Analytics Market Visit Here:
https://www.grandviewresearch.com/industry-analysis/tv-analytics-market
Further key
findings from the report suggest:
- The digital transformation
of the broadcasting industry, along with the need to automate the media
and programming segments, is expected to propel market growth over the
forecast period
- Consumer behavior analysis
and ad relevancy are some of the major factors responsible for the
adoption of television analytics
- TV analytics in advertising
is presumed to capture the largest market share by 2025, owing to increase
in audience reach and high competitive advantage. Additionally, the
growing adoption of third-party vendors with optimal ad budgets is
expected to fuel segment growth
- Cloud deployment models are
growing at a rapid pace owing to agility and scalability in solutions for
television analytics. Rising competition between content providers is
expected to result in better deployment of cloud solutions
- Some of the key players
maneuvering industry dynamics are Conviva AB; iSpot.tv Inc.; Alphonso
Inc.; Orca Interactive; and Blix, Adobe Systems Inc.
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https://www.grandviewresearch.com/industry-analysis/tv-analytics-market/request/rs1
Grand View Research has segmented
the global TV analytics market based on deployment, application, and region:
TV Analytics
Deployment Outlook (Revenue, USD Million, 2014 - 2025)
- Cloud
- On-Premise
TV Analytics
Application Outlook (Revenue, USD Million, 2014 - 2025)
- Advertising
- Competitor Analysis
- Audience Characterization
- Content Management &
Broadcasting
TV Analytics
Regional Outlook (Revenue, USD Million, 2014 - 2025)
- North America
- U.S.
- Canada
- Europe
- U.K.
- Germany
- Asia Pacific
- China
- India
- Japan
- Latin America
- Brazil
- Mexico
- Middle East & Africa
About Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
For more info visit @ https://www.grandviewresearch.com
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