The global set top box market demand is expected to reach USD 341.1 million units by 2027, registering a CAGR of over 4% from 2020 to 2027, according to a new report published by Grand View Research, Inc. Increasing digitization of television networks coupled with technological advancements within the digital broadcasting arena are some of the crucial factors positively influencing the market. Additionally, consumer demand for high-definition channels as well as value-added services, such as subscription packages, is anticipated to create significant demand in the coming years.
The
demand for set top boxes (STBs) has risen drastically in recent years due to
improved television experience, such as digital video recording, storage
options, as well as enhanced sound and picture quality. As a result, digital
satellite providers, cable providers, and telecommunication companies are
actively promoting the installation of STBs. Initiatives taken by various
government authorities across emerging economies to mandate digitization of
traditional cable network are predicted to boost the market for set top box in
near future.
Increasing
adoption of hybrid and Android STBs owing to the rising popularity of OTT
platforms is anticipated to drive the overall set top box market. OTT tends to
offer attractive and engaging content leading to an enhanced user experience.
OTT STBs are gaining prominence across Pay TV broadcasting arena in emerging
markets where abundant free video content is available, and service providers
are looking to bundle live streaming video with their broadband offerings.
Full Research Report On Set Top Box Market Visit Here:
https://www.grandviewresearch.com/industry-analysis/the-global-set-top-box-market
Set Top Box Market
Report Highlights
- Vendors, such as DirecTV,
are offering 4K UHD set-top box in an attempt to gain a competitive edge
and are thereby pushing other vendors to bring in their own versions
- Government bodies in the
North American countries have implemented various laws pertaining to
content generation and installation of STBs, thereby escalating the
revenue generation across the region
- Rising consumer awareness
regarding internet-enabled STBs, such as IPTV and OTT, coupled with the
development of high-speed broadband infrastructure in emerging economies
is expected to boost the product demand
- Few market incumbents are
incorporating OTT platforms, such as Netflix, Amazon Prime, and Hulu in
STBs in order to maximize their presence in the marketplace
- Key Players include in the
set top box market are Samsung Electronics Limited; Huawei Technologies
Co. Ltd.; Cisco Systems, Inc.; Technicolor; HUMAX Co. Ltd.; EchoStar
Corporation; Skyworth Group; Amazon.com, Inc.; Coship Electronics Co.
Ltd.; and ADB Global.
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Grand View Research has segmented
the global set top box market report on the basis of product, content quality,
and region:
Set Top Box Market
Segmentation
Set Top Box Product
Outlook (Volume, Million Units; Revenue, USD Million, 2016 - 2027)
- IPTV
- Satellite
- Cable
- DTT
- OTT
Set Top
Box Content Quality Outlook (Volume, Million Units; Revenue, USD
Million, 2016 - 2027)
- HD & Full HD
- 4K & Above
Set Top Box
Regional Outlook (Volume, Million Units; Revenue, USD Million, 2016 - 2027)
- North America
- U.S.
- Canada
- Europe
- U.K.
- Germany
- Asia Pacific
- China
- Japan
- India
- Latin America
- Mexico
- Brazil
- Middle East and Africa (MEA)
About Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
For more info visit @ https://www.grandviewresearch.com
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