The global herbal and organic mascara market size is expected to reach USD 156.5 million by 2025, according to a new report by Grand View Research, Inc. It is anticipated to register a CAGR of 5.3% during the forecast period. Factors such as rising demand for organic makeup products and awareness regarding the harmful effects of the synthetic and chemical ingredients in cosmetics are expected to drive the growth.
Continuously
evolving make up trends and influence of social media and beauty bloggers is
anticipated to drive the demand for makeup products, such as mascaras,
especially among young generation. In addition, growing popularity of natural
ingredients is expected to result in increasing use of organic and herbal
mascara. Most companies opt for social media marketing and product promotions
through makeup artists, vloggers, and social media influencers to introduce
their new products. However, mass market brands choose celebrity endorsements
to endorse their products to gain from their credibility. For instance, in
2017, Revlon, added Gwen Stefani, the American singer to its lineup of brand
ambassadors.
Liquid
mascara is anticipated to hold the largest share of the herbal and organic
mascara market. The product is anticipated to register increased usage owing to
its light weight, easy application, and long lasting effect. Manufacturers
focus on product innovation to enhance user experience and to reach newer
consumer base. For instance, in February 2019, Inika launched new mascaras with
100% natural and vegan ingredients, in three variants, namely, The Mascara,
Bold Lash, and Curvy Lash.
Online
distribution channel is expected to expand at the fastest CAGR of 6.1% from
2019 to 2025. Online channels display a wide assortment of product with
detailed information as well as customer reviews. This increases the ease of
purchase through online channels. Moreover, availability of discounts and
offers coupled with fast shipping is anticipated to positively influence the
growth of the segment. For instance, Amazon.com, Inc. and MAKE-UP ART COSMETICS
provide easy purchase of herbal and organic mascara online.
Asia
Pacific is anticipated to witness the fastest CAGR of over 5% during the
forecast period. Innovative promotional strategies coupled with launch of daily
use herbal and organic mascara is anticipated to fuel the regional demand.
Moreover, government initiatives to promote domestic cosmetic industry are
projected to create growth opportunities for the market. For instance,
innovative reforms by the government of Indonesia have marked domestic cosmetic
industry under the National Development Plan for Industry. This factor is
projected to drive the regional market for herbal and organic mascara.
Full Research Report On Herbal & Organic Mascara Market Visit Here:
https://www.grandviewresearch.com/industry-analysis/herbal-organic-mascara-market
Further key
findings from the report suggest:
- In terms of
revenue, gel/cream based herbal mascara is projected to expand at the
fastest CAGR of 5.5% over the forecast period
- Offline
distribution channel led the global herbal and organic mascara market with
an overall revenue share of over 80% in 2018
- North America
held the leading market share of 34.9% in terms of revenue and is
projected to continue leading In the forthcoming years
- The market is
highly competitive in nature with the presence of main players such as
Ecco Bella; Ulta Beauty, Inc.; Lotus Herbals Limited; Odylique; JOSIE
MARAN COSMETICS; Au Naturale, Llc; RMS Beauty; Endlessly Beautiful;
Skin2Spirit; and EVXO Cosmetics
Request a Sample Copy of the Report @
https://www.grandviewresearch.com/industry-analysis/herbal-organic-mascara-market/request/rs1
Grand View Research has
segmented the global herbal and organic mascara market on the basis of product,
distribution channel, and region:
Herbal and Organic
Mascara Product Outlook (Revenue, USD Million, 2015 - 2025)
- Liquid
- Gel/Cream
Herbal and Organic
Mascara Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
- Offline
- Online
Herbal and Organic
Mascara Regional Outlook (Revenue, USD Million, 2015 - 2025)
- North America
- U.S.
- Europe
- Germany
- U.K.
- Asia Pacific
- India
- China
- Central & South America
- Brazil
- Middle East & Africa
About Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
For more info visit @ https://www.grandviewresearch.com
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