Watermelon Seeds Market Driven By Increasing Demand For Organic And Gluten-Free Food Products

The global watermelon seeds market size is expected to be valued at USD 751 million by 2025, according to a new report by Grand View Research, Inc. The market is estimated to witness a CAGR of 5.8% over the forecast period. Rising cases of obesity and related health problems including coronary heart disease due to unhealthy eating habits and sedentary lifestyle will boost the product demand. Increasing demand for organic, gluten-free, and non-GMO food products is also expected to fuel the market growth.

Watermelon seeds have low calorie and fat content and are a rich source of proteins; thus, are used in a number of seed-based food products, which is likely to augment the product demand. Based on distribution channel, the market has been segmented into offline and online. The online distribution channel is projected to be the fastest-growing segment with a CAGR of 6.6% over the forecasted period. Growing popularity of e-commerce platforms like Amazon is the key factor driving the segment.

Rising number of internet and smartphone users across the globe will also have a positive impact on the segment growth. Asia Pacific is estimated to be the fastest-growing market from 2019 to 2025. Rising health consciousness, consumer disposable income, and improved standard of living are some of the key factors responsible for increased product demand in the region. In addition, rapidly expanding e-commerce sector in APAC will boost the product sales.

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Further key findings from the study suggest:

• The raw product type segment accounted for the largest market share in 2018 and will expand further at a steady CAGR as raw seeds have high nutritional value and wide application in the food industry
• Moreover, many food manufacturers are using raw watermelon seed flour as a fat substitute, which will drive the segment further
• Offline distribution channel accounted for more than 75% share of the global watermelon seeds market in 2018. Availability of a variety of products from different brands at discounted prices will drive the segment
• In addition, rising number of organized retailing outlets including hypermarkets, supermarkets, etc. is expected to boost the product sales through offline channels
• North America is expected to lead the market over the forecast period owing to rising vegan population and presence of several key companies in the region

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Grand View Research has segmented the global watermelon seeds market on the basis of type, distribution channel, and region:

Watermelon Seed Type Outlook (Revenue, USD Million, 2015 - 2025)

• Raw
• Roasted
• Dried

Watermelon Seed Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

• Offline
• Online

Watermelon Seed Regional Outlook (Revenue, USD Million, 2015 - 2025)

• North America
• U.S.
• Europe
• U.K.
• Germany
• Asia Pacific
• India
• China
• Central & South America
• Brazil
• Middle East & Africa
• South Africa

About Grand View Research        

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

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