The global organic deodorant market size is expected to reach USD 158.5 million by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 14.1% over the forecast period. Organic deodorants have been gaining significant popularity due to increasing awareness regarding harmful effects of aluminum salts, especially among the female consumers.
Popularity
of plant based and natural beauty and hygiene products has encouraged the
manufacturers to introduce organic deodorants that are less harmful to the
skin, thereby driving consumer preference for this market. For instance,
organic brands such as Weleda, Speick, Sebamed, and Nivea have benefitted by
introducing aluminum salt free natural and skin friendly deodorants.
As
per consumer trends, about 16% of men and 14% of women have reported to face
skin irritation by deodorants and antiperspirants, which is expected to drive
the demand for organic products infused with hypoallergenic formulations.
Moreover, expansion of distribution channel both in terms of offline and online
has widened the scope of visibility of such products.
One
of the most popular beauty e-retailers, Nykaa plans to expand its presence by
opening up 30 physical stores across India by 2020, which is expected to
increase the visibility of its self and other brand products, organic deodorant
being one of them. Moreover, it has plans to open 90 offline stores for its
Nykaa Luxe Nykaa On Trend stores by 2020.
Supermarkets/Hypermarkets
accounted for a revenue share of 57.9% in 2018. Physical display of products
and ability to check the product attributes have been the major factors driving
the popularity of supermarkets/hypermarkets. The layout of the supermarket and
promotional campaigns by leading brands have also increased the sales volume in
the supermarket and hypermarket segment.
For
instance, in U.S., Credo Beauty had opened six stores between 2017 and 2018.
Furthermore, in October 2018, the company planned to further increase its
offline stores in the next few years. Increasing launch of organic concept stores
by market players is also expected to boost the organic deodorant market growth
during the forecast period.
Sprays
accounted for the largest share of 46.5% in 2018. Sprays have been witnessing
significant growth due to its long term existence and extensive use by the
Indian consumers. U.S. was the only exception, wherein sticks were considered
to be the single largest deodorant generating the maximum sales. However, sales
of stick deodorants in U.S. are expected to witness a decline due to the shift
in the innovation focus towards sprays, which is expected to contribute to the
growth of sprays.
Europe
accounted for the largest share of 34.8% in 2018. Majority of the demand in the
region is generated by Germany and France, which accounted for a share of 19.2%
and 16.9% respectively, in 2018. Some of the product launches in Europe are the
launch of U.K.-based Elsa’s Organic Skinfoods Ocean Natural Deodorant Crème in
2019. It is a unisex cream containing natural ingredients such as tea tree,
coconut oil, rose geranium peppermint, and patchouli, which offers 24 hour
protection.
A
French aromatherapy brand, Laboratoire Saint Come Deocouvert Natural Body
Deodorant eliminates odor by absorbing them through active molecules present in
its fruit-based formulation. It claims to contain 70% natural alcohol and is
also packaged in a 100% recyclable bottle.
Full Research Report On Organic Deodorant Market Visit Here:
https://www.grandviewresearch.com/industry-analysis/organic-deodorant-market
Further key
findings from the study suggest:
- APAC is expected to witness the fastest growth
over the forecast period owing to widespread availability and influx of
innovative products supported by growing preference for chemical free
products in India
- Europe accounted for the largest share of 34.8%
in 2018, followed by North America with 22.9% share of the global revenue
- By type, sprays accounted for the largest share
of 46.5% in 2018, whereas sticks/creams are expected to witness the
fastest growth during the forecast period
- Key players in organic deodorant market include
Unilever, Elsa's Organic Skin Foods, Alverde, SPEICK Natural Cosmetics,
Weleda, Lavera, Sebamed, Lavanila Laboratories, Indus Valley, Erbaviva,
Spirit Nest, EO Products, Truly's Natural Products, and Sky Organics.
Request a Sample Copy of the Report @
https://www.grandviewresearch.com/industry-analysis/organic-deodorant-market/request/rs1
Grand View Research has
segmented the global organic deodorant market on the basis of distribution
channel, type, and region:
Organic Deodorant
Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
- Supermarkets/Hypermarkets
- Convenience Stores
- Online
Organic Deodorant
Type Outlook (Revenue, USD Million, 2015 - 2025)
- Roll Ons
- Sticks/Creams
- Sprays
Organic Deodorant
Regional Outlook (Revenue, USD Million, 2015 - 2025)
- North America
- U.S.
- Europe
- France
- Germany
- Asia Pacific
- China
- India
- Central & South America
- Middle East & Africa (MEA)
About Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
For more info visit @ https://www.grandviewresearch.com
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