Mineral Cosmetics Market Growth & Trends

The global mineral cosmetics market size is expected to reach USD 4.3 billion by 2025, expanding at a CAGR of 5.3%, according to a new report by Grand View Research, Inc. Shifting consumer preference for organic and natural beauty products is driving the market across the globe. Increasing consciousness about physical appearance coupled with growing purchasing power in the developing economies including China, Brazil, and India is fueling demand for the products. In addition, rising female participation in the corporate sector on a global level has been boosting the demand for mineral cosmetics products over the world.

Facial products accounted for more than 40% of the total revenue in 2018. Over the past few years, mineral foundations have become popular among consumers as they are more beneficial for skin as compared to conventional makeups. These foundations generally contain zinc oxide and titanium dioxide, which provide sun protection, better coverage, and hide the aging lines nicely. The growing popularity of online makeup tutorials and social media has been propelling the growth of facial makeup products over the world. Lately, water-resistance and sweat-proof foundations are gaining significant popularity among consumers.

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The industry is highly competitive and has well-established companies offering a wide range of products across several product categories. Manufacturers have been strengthening their position and expanding product lines through mergers and acquisitions and product innovation. For instance, in January 2016, L’oréal S.A. acquired Raylon Corporation, a wholesale distributor operating in 48 states in the U.S. The acquisition was done in an attempt to expand its distribution network in the U.S. to boost the company’s market penetration. Similarly, in June 2017, BWX Limited acquired North Castle Partners’s Mineral Fusion Natural Brands LLC. Through this acquisition, BWX entered the U.S. cosmetics market as Mineral Fusion is a well-established natural cosmetics brand in this country.

The key competitors in the industry include Mineralissima Mineral Make-up; Glo Skin Beauty; Shiseido Company Limited; Iredale Cosmetics, Inc.; BWX Limited; L'Oréal S.A.; Revlon, Inc.; The Estée Lauder Companies Inc.; Ahava Dead Sea Laboratories, Limited; and Cover FX.

About Grand View Research        

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

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