The global eye makeup market size is expected to reach USD
21.41 billion by 2025, according to a new report by Grand View Research, Inc.
It is anticipated to register a CAGR of 5.7% during the forecast period.
Growing consciousness about physical appearance, especially among working class
population is projected to drive the product demand. Furthermore, rising per
capita income in developing economies including China, India, and South Korea,
allowing the consumers to increase the spending in personal care products and
thus will have a strong impact on the growth.
Innovation has been an important competitive
strategy for the players operating in this market. Over the past few years,
cosmetic manufacturers have been increasing spending on the development of
products on the basis of beauty preferences of consumers. The waterproof and
sweat-proof personal care products are gaining remarkable popularity,
especially among people involved in outdoor work in hot and humid weather.
Similarly, consumers engaged in sports such as athletics, swimming, and other
outdoor sports, prefer smudge-free products are anticipated to drive the demand
for such products. Multi utility products, makeup which work as sunscreen and
anti-aging, are also gaining significant demand in the cosmetics industry. For
instance, Shiseido Company, Limited and Elizabeth Arden, Inc. has launched eye
makeups such as mascara which contain anti-aging ingredients.
Organic and natural makeup products have been
gaining popularity due to the rising awareness about harmful effects such as,
skin diseases and cancer, caused by synthetic or chemical based products. This
booming demand has encouraged the manufacturers to focus on and expand the
natural plant based environment-friendly products. Some of the organic products
includes sunscreen ingredients, which adds value to the product. These natural
products also help reduce signs of aging such as wrinkles and enhance the content
of vitamin E and A.
For full research report on Eye Makeup Market
visit here:
https://www.grandviewresearch.com/industry-analysis/eye-makeup-market
Further key
findings from the report suggest:
- North America held or the largest market share
of more than 30.0% in 2018
- Eye shadow segment is expected to witness the
fastest CAGR of 6.2% from 2018 to 2025
- In terms of product, mascara held the largest
market share of more than 35.0% in 2018
- Asia Pacific is expected to witness the
fastest CAGR of 8.3% from 2018 to 2025. Increasing number of working class
women in emerging economies including China, India, Bangladesh, and
Pakistan as a result of increased concentration of MNC offices on a
domestic level is projected to have a strong impact on the regional growth
- The key players operating in the eye makeup
market include L'Oréal S.A; The Procter & Gamble Company; The Estée
Lauder Companies Inc.; Shiseido Company, Limited; COLORBAR Unilever;
Amway; and Chanel S.A.
- Product innovation and high spending on the
development of digital platforms to ensure product supply are expected to
remain critical success factors over the next eight years. For instance,
in 2012, Purplle and Nykaa, the Indian online beauty retailers, came into
the business only through the digital platform.
Get request sample of this report here: https://www.grandviewresearch.com/industry-analysis/eye-makeup-market/request/rs1
Grand
View Research has segmented the global eye makeup market on the basis of
product, distribution channel, and region:
Eye Makeup
Product Outlook (Revenue, USD Million, 2015 - 2025)
- Mascara
- Shadow
- Liner
- Pencil
- Brow
- Others
Eye Makeup
Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
- Online
- Offline
Eye Makeup
Regional Outlook (Revenue, USD Million, 2015 - 2025)
- North America
- U.S.
- Europe
- Germany
- Asia Pacific
- China
- India
- Central & South
America
- Brazil
- Middle East &
Africa
About Grand View
Research
Grand View Research, Inc. is a U.S. based market
research and consulting company, registered in the State of California and
headquartered in San Francisco. The company provides syndicated research
reports, customized research reports, and consulting services. To help clients
make informed business decisions, we offer market intelligence studies ensuring
relevant and fact-based research across a range of industries, from technology
to chemicals, materials and healthcare.
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