The global kefir market size
is expected to reach USD 1.46 billion by 2027, exhibiting a CAGR of 5.0% over
the forecast period, according to a new report by Grand View Research, Inc.
Consumers across the globe have been including items in their diet that are
conducive to a healthier lifestyle. This has created opportunity for kefir
products as they are known for their beneficial properties. Rapid adoption of
kefir as fermented milk products among the consumers has propelled
manufacturers to innovate and launch new products in order to increase
visibility and market penetration.
For instance, in August
2019, COYO Pty Ltd., an Australia-based company, launched non-dairy kefir
drinks. The product is a probiotic coconut milk and is available in four
flavors, including natural, vanilla, mango, and strawberry. The product is
available across U.S. and countries of Europe. It is available in bottles of 28
ounce, 200mL, and 500mL.The price ranges between GBP 2.95 and GBP 4.35. These
products are certified for organic, dairy-free, gluten-free, grain-free,
nut-free, sugar-free, and vegan.
Similarly, in August
2019, Astro, a subsidiary of Parmalat Canada Inc., launched kefir probiotic
yoghurt and drinkable yoghurt. These products are available in three flavors,
including plain, vanilla, strawberry or blueberry pomegranate. They contain
various ingredients, including skim milk and milk powder, cream, active
bacterial cultures, and natural flavor. The 500-gram yoghurt tub is available
for USD 3.69 and an 8x100g multipack is available for USD 6.99.
Moreover, in March 2018,
Biotiful Dairy Ltd. introduced Kefir Cheese that offers a healthier alternative
to cottage cheese and cream cheese. The product is known to have a light and
creamy taste and can be used to compliment a salad, crackers, and crunchy vegetables.
The product is filling, nutritious, gut-friendly, protein rich, and low in fat.
It is available in three flavors, including herbs and garlic, original, and red
pepper and cumin.
In June 2019, BioZen
launched sugar free fruit kefir in Brazil. The product includes blackberry and
white grape with lemongrass. 95% of the consumer base comprises women and
health-conscious individuals. The company is also trying to reach the men
segment.
For full research report on Kefir Market
visit here:
https://www.grandviewresearch.com/industry-analysis/kefir-market
Kefir Market Report Highlights
- Plant-based products are expected to expand at the
fastest CAGR of 5.4% from 2020 to 2027 owing to growing adoption of
veganism and increasing preference for these products among people who are
allergic to milk
- Online distribution channel is expected to expand at
the fastest CAGR of 6.4% from 2020 to 2027. This channel is expected to
remain one of the key shopping channels as it offers high level of
convenience to the buyers
- Europe dominated the kefir market with a share of
more than 45% in 2019. The growth is attributed to high penetration of
kefir in the households of Eastern Europe and Scandinavian countries
- Key market participants include LIFEWAY FOODS, INC.
AND SUBSIDIARIES, Maple Hill Creamery, LLC., Green Valley Creamery,
Redwood Hill Farm & Creamery, Danone North America Public Benefit
Corporation, Evolve Kefir, NANCY'S, The Icelandic Milk and Skyr
Corporation, Forager Project, and KeVita.com. New product launch is
expected to remain a key success factor for the market players in the near
future
Get request sample of this report here:
https://www.grandviewresearch.com/industry-analysis/kefir-market/request/rs1
Kefir Market Segmentation
Grand View Research has segmented the global kefir market
on the basis of product, distribution channel, and region:
Kefir Product Outlook (Revenue, USD
Million, 2016 - 2027)
- Animal-based
- Plant-based
Kefir Distribution Channel Outlook (Revenue,
USD Million, 2016 - 2027)
- Online
- Offline
Kefir Regional Outlook (Revenue, USD
Million, 2016 - 2027)
- North America
- U.S.
- Europe
- U.K.
- Russia
- Switzerland
- Asia Pacific
- Japan
- New Zealand
- Central & South America
- Middle East & Africa (MEA)
- UAE
About Grand View
Research
Grand View Research, Inc. is a U.S. based market research
and consulting company, registered in the State of California and headquartered
in San Francisco. The company provides syndicated research reports, customized
research reports, and consulting services. To help clients make informed
business decisions, we offer market intelligence studies ensuring relevant and
fact-based research across a range of industries, from technology to chemicals,
materials and healthcare.
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