Snus Market Upcoming Trends, Growth Drivers and Challenges – Forecast to 2027

The global snus market size is expected to reach USD 3.70 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.5% over the forecast period. Increasing adoption of snus in order to promote less harmful tobacco products is a major factor promoting the market growth.

For instance, in March 2020, TOBACCO harm reduction advocates launched an Asia-wide education and information campaign and urged the World Health Organization (WHO) and the Department of Health (DOH) to promote the use of safer smoke-free alternatives. The Coalition of Asia Pacific Tobacco Harm Reduction Advocates (CAPHRA) aims to curb the smoking epidemic in Asia Pacific and inform smokers about the existence of safer alternatives, including snus.

Growing preference for products has stimulated manufacturers to launch new products. For instance, in July 2019, R.J. Reynolds Vapor Co. launched velo, a tobacco free snus product, which contains nicotine extracted from tobacco plants. The company expects that the product will attract a large set of consumers owing to the convenience, flavor, and enjoyable experience it offers. The product is a part of company’s “modern oral portfolio”.

Similarly, in April 2020, Swedish Match announced its expansion in seven additional U.S. markets with its General Swedish snus. The product is available at convenience stores and tobacco outlets across New York, Los Angeles, Minneapolis, Phoenix, Denver, Nashville, and Ohio. The product is available in two flavors, including Nordic Mint and Classic Blend. These markets experience serious smoking restrictions, and thus is expected to open new avenues for snus products. The product is expected to fulfil consumers’ demand for discrete, satisfying alternatives to traditional smokeless tobacco and cigarettes. Furthermore, in May 2018, NZ Smokeless Tobacco Co. launched NZ SNUS. The company sells the products through its online platform.

For full research report on Snus Market visit here: https://www.grandviewresearch.com/industry-analysis/snus-market

Snus Market Report Highlights

• Based on product, the portion segment was valued at USD 2.01 billion in 2019. The new generation product has gained popularity owing to the ease of use it offers to its consumers in contrast to the loose snus as well as other tobacco products
• Asia Pacific dominated the market and accounted for more than 55% share of the global revenue in 2019. This is attributed to increasing penetration of the product owing to growing demand for less harmful tobacco products in countries, such as China, South Korea, and Japan
• Middle East and Africa is expected to be the fastest growing market in the years to come owing to improvement in economic indicators in African countries, including Nigeria, Kenya, and Ethiopia.

Get request sample of this report here: https://www.grandviewresearch.com/industry-analysis/snus-market/request/rs1

Snus Market Segmentation

Grand View Research has segmented the global snus market on the basis of product and region:

Snus Product Outlook (Revenue, USD Million, 2016 - 2027)

• Loose
• Portion
• Original
• White
• Others

Snus Regional Outlook (Revenue, USD Million, 2016 - 2027)

• North America
• U.S.
• Europe
• Sweden
• Russia
• Norway
• Asia Pacific
• India
• Indonesia
• Bangladesh
• Central & South America
• Middle East & Africa

List of Key Players of Snus Market:

• Swedish Match AB
• British American Tobacco
• Altria Group, Inc.
• AG Snus
• Burger Söhne Sweden AB
• Dacapo Silver AB
• Fiedler & Lundgren
• GN Tobacco
• Gordito Oü
• Gotlandssnus
• Nordic Snus AB
• Skruf Snus

About Grand View Research     

     

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

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